April 22: Site Tours | April 23-24: Exhibition & Conference

Edmonton Convention Centre - Edmonton, Canada

KEY STAKEHOLDER
CO-HOSTS

Wednesday 23 April 2025

Thursday 24 April 2025

09:00 10:00

Breakfast

Connect with fellow industry professionals and enjoy a networking breakfast, exclusive to strategic conference delegates.

Sponsored by

10:00 10:15

Morning Plenary Opening

Ivette Vera-Perez

President and CEO

Canadian Hydrogen Association

Malcolm Bruce

CEO

Edmonton Global

10:15 10:20

Keynote Remarks

10:20 11:00

Executive Panel: The Global Hydrogen Demand Economy: Are Expectations Racing Ahead of Reality?

Moderator:

Ivette Vera-Perez

President and CEO

Canadian Hydrogen Association

Panelists:

Karina Häuslmeier

Deputy Head of Mission and Head of the Science and Economic Affairs Department

German Embassy Ottawa

Geopolitical shifts are causing countries to craft policies and invest in domestic low-carbon solutions to ensure energy security and accelerate the energy transition. With Canadian developments comprising over 80 hydrogen projects, 12 international agreements, and 8 emerging hubs, hydrogen is more than just a buzzword. However, demand-side challenges could undermine the momentum of the Canadian hydrogen economy.

Attendee insights:
This panel will examine global hydrogen demand, analyze industry forecasts, and discuss how government policies will affect demand. What practical steps can government and industry take to align expectations with reality?

11:00 11:05

Keynote Remarks

11:05 11:45

Election Outlook: What’s Next for Hydrogen in North America?

The U.S. hydrogen industry has benefited from significant federal support through the 2021 Bipartisan Infrastructure Law and the Inflation Reduction Act (IRA). The sector is highly dependent on federal incentives, and any reduction or alteration of the key provisions in these policies could have serious implications for both the U.S. and Canadian hydrogen markets. Under the Trump administration, the future of these policies, and the hydrogen economy, remains uncertain. Meanwhile the 2025 federal election in Canada could could further shift priorities, influence hydrogen policies, exports and cross-border collaboration. This session will discuss the risks and opportunities for the hydrogen market in North America, against a backdrop of change in political leadership, and Canada’s role in this evolving landscape.

Attendee insights:
Speakers will discuss how the shifting political landscape may impact the collaboration and competition between the U.S. and Canada in the hydrogen market, especially in the face of competition from natural gas and other cheaper energy sources.

11:45 11:50

Keynote Remarks

11:50 11:50

CLOSE OF MORNING PLENARY

11:50 12:30

Scaling Hydrogen Demand: Who’s Buying?

Governments worldwide are implementing hydrogen strategies and incentives to boost production, including the European Hydrogen Bank and South Korea’s Clean Hydrogen Production Standard, among other incentives. While supply-side mechanisms have proven effective, a significant imbalance with demand-side commitments poses challenges and increases investment risks. What steps can be taken to mitigate market failures, expand capacity and accelerate the growth of Canada’s hydrogen economy?

Attendee insights:
This diverse panel of end-users will discuss how demand-side feeds into FID and discuss how they are leveraging market mechanisms available to drive demand in Canada’s hydrogen economy.

12:30 14:00

Lunch

Connect with fellow industry professionals and enjoy a networking lunch, exclusive to strategic conference delegates.

Sponsored by

13:00 13:30

Keynote Remarks

14:00 14:40

Is There a Blueprint for International Hydrogen Exports?

Panelists:

Julie Lemieux

CEO and Director

Triple Point Resources

Robert A. Booker

Chief Executive Officer

Trigon Pacific Terminals Ltd.

Canada has launched innovative projects aimed at transporting and exporting hydrogen, including HTEC’s BC Hydrogen Ports Project, Alberta’s 100 km of natural gas pipelines, and a Canada-Germany MOU for a transatlantic hydrogen corridor. However, challenges in long-haul transport, whether by rail or sea, remain including liquefaction complexities, a lack of ammonia carriers, high re-gasification costs, slow subsidies, limited final investment decisions, inadequate infrastructure, and unclear definitions of clean hydrogen.

Attendee insights:
The panel will discuss strategies to connect Canadian producers and global buyers for demand certainty and outline the opportunities for Canadian exports and international partnerships whilst addressing how to tackle key challenges.

14:40 15:00

Executive Fireside Chat: Air Products

15:00 15:30

Coffee Break and Exhibition Visit

Connect with fellow industry professionals and enjoy a networking coffee break, exclusive to strategic conference delegates.

15:30 16:10

Will the ‘Green Premium’ Make or Break Hard-to-Abate Sectors?

Moderator:

Mustafa Sahin

Executive Vice President, Investment & Trade

Edmonton Global

Nearly one-third of global greenhouse gas emissions are generated by industry, where the production of plastics, cement, and steel represents the largest contributors. The case for an industrial-scale supply of low-carbon hydrogen to enable the decarbonization of these hard-to-abate industries is clear, yet uncertainties remain as to whether industry, investors and off-takers are willing to pay the premium for “green” versions of these materials.

Attendee insights:
The panel will discuss different perspectives, innovations and solutions to address the challenges facing hard-to-abate sectors and the cost impact on potential buyers of switching to greener production methods.

16:10 16:50

Beyond the Grid: Debating Hydrogen’s Role in Future-Proofing Data Centres

As AI capabilities expand, so does the energy demand to power data centers. While many operators are committed to running on 100 per cent renewable energy by 2030, relying solely on the traditional grid makes this goal challenging. To meet growing power needs, data center operators are increasingly seeking more resilient, lower-carbon solutions to power their facilities. Hydrogen has emerged as a promising option to support both hyperscale operators and edge computing startups.

Attendee insights:
This session will debate how data centers in Canada can best leverage hydrogen as a clean energy solution, examining best practices for integrating hydrogen into the power mix of data centres. The panel will discuss hydrogen’s tole role in providing reliable, flexible, onsite power for large-scale and edge computing operations.

16:50 17:00

Chair’s Closing Remarks

Ivette Vera-Perez

President and CEO

Canadian Hydrogen Association

08:00 09:00

Breakfast

Connect with fellow industry professionals and enjoy a networking breakfast, exclusive to strategic conference delegates.

Sponsored by

09:00 09:05

Welcome Remarks from the Host and Chair

Ivette Vera-Perez

President and CEO

Canadian Hydrogen Association

09:05 09:20

Opening Spotlight

09:20 10:00

Mapping out a Supportive Regulatory Framework for Short- and Long-term Market Demand

Hydrogen and CCS project developers are increasingly expressing a need for more certainty, specifically referring to regulatory constraints. In this panel, experts will discuss what steps are necessary to create a supportive environment for developers, investors, and consumers, and drive short- and long-term growth of the hydrogen economy across Canada.

Attendee insights:
The panel will discuss the critical role of the government chain in getting hydrogen projects off the ground and what measures need to occur to expedite and scale the Canadian hydrogen economy.

10:00 10:40

East to West: Scaling Hydrogen Across Canada’s Hydrogen Hubs

Panelists:

Derek Estabrook

Executive Director

Atlantic Hydrogen Alliance (AHA)

Matthew Slotwinski

CEO

Sarnia-Lambton Economic Partnership

Hydrogen hubs are forming across Canada, from Vancouver, Edmonton and Southern Ontario to Atlantic Canada. Each hub is home to a unique set of resources, energy mixes and economic drivers. This session will examine the progress made in developing hydrogen hubs in Eastern and Atlantic Canada, their respective plans for meeting demand domestically and abroad, and scaling hydrogen development across the region’s key projects such as Project Nujio’qonik in Newfoundland and Labrador, Port of Belledune in New Brunswick, the Point Tupper site in Nova Scotia and the Sarnia-Lambton hub in Ontario.

Attendee insights:
This pan-Canadian panel will outline how different hubs are harnessing their resources to accelerate demand for hydrogen and their different export strategies, and what collaboration will look like with essential partners on the path to Canada’s hydrogen future.

10:40 11:00

Coffee Break and Exhibition Visit

Connect with fellow industry professionals and enjoy a networking coffee break, exclusive to strategic conference delegates.

11:00 11:40

What’s New in the Heavy Transportation Sector?

Panelists:

Rebecca Goldsack

Chief Operations Officer

Diesel Tech Industries

Colin Armstrong

President and CEO

HTEC

Currently, heavy industry and long-distance transport represent less than 0.1% of hydrogen demand. However, the Net Zero Emissions by 2050 (NZE) Scenario predicts they will account for one-third of global hydrogen demand by 2030. Recent milestones include Nikola’s Hydrogen Fuel Cell Electric Vehicle (FCEV) completing a round trip between Edmonton and Calgary; Walmart Canada becoming the first major retailer fleet in North America to operate a hydrogen truck; HTEC’s H2 Gateway; and Air Products’ plans for a commercial hydrogen refueling network in Alberta.

Attendee insights:
The speakers will discuss the critical steps in developing a closed-loop system of production, distribution, and consumption of hydrogen, and ecosystem strategies to accelerate hydrogen fuel adoption and attract off-takers in transportation.

11:40 11:50

Executive Spotlight

11:50 12:30

Bridging the Gap between Private and Public Funding

As nations work towards net-zero by 2050, many are investing public funds to attract private investment and develop low-carbon hydrogen markets. In the US, US$8 billion from the bipartisan infrastructure bill aims to leverage tens of billions in private capital. The EU’s hydrogen strategy requires hundreds of billions in private investment, but only a small portion of the €130 billion announced has reached final investment decisions (FID). In Canada, the Clean Hydrogen Investment Tax Credit (CHITC), passed in June 2024, and other incentives represent CA$93 billion by 2034-35. Yet, project developers face slow subsidy rollouts, few FIDs, insufficient infrastructure, and concerns around the funding required to make projects economic.

Attendee insights:
Delegates will learn about the barriers to private investment in hydrogen and strategies to overcome them, ensuring the growth of a sustainable hydrogen economy in Canada. The speakers will share their experiences of navigating the funding process to get their pilots projects off the ground.

12:30 14:00

Lunch

Connect with fellow industry professionals and enjoy a networking lunch, exclusive to strategic conference delegates.

Sponsored by

14:00 14:40

Indigenous Partnerships for a Clean Energy Future

Currently 13 partnership agreements or MOUs exist between hydrogen project proponents and Indigenous groups, communities or organizations, with more developing, including the McLeod Lake Indian Band and the Province of British Columbia having signed a MOU for a proposed Tse’khene energy transition hub, and Salish Elements signing an Agreement in Principle with the Indigenous government of Xaxli’p.

Attendee insights:
Delegates will hear firsthand from project partners across Canada how strong collaborations between industry and First Nations create economic benefits for communities while continuing to position Canada as a leading hydrogen economy.

14:40 15:20

Closing the Skills Gap: Safeguarding Canada’s Global Competitiveness

Panelists:

Pat Hufnagel-Smith

Partner

Creative Links Inc.

Agatha E. Ojimelukwe

Dean, School of Energy & Natural Resources

Northern Alberta Institute of Technology (NAIT)

The hydrogen industry will not only create new, high-quality jobs but also provide pathways for workers in high-emitting industries, heavy transport and technology to transition to more sustainable practices. However, a global survey by the IEA found that supply of skilled labour is failing to keep pace with demand, posing a threat to scaling the hydrogen economy. This panel will discuss how industry, government and academia are collaborating to overcome workforce challenges and ensure that Canada’s hydrogen sector has the skilled, diverse workforce needed for long-term success.

Attendee insights:
The panelists will discuss practical steps for overcoming skills gaps, lack of targeted educational programs, competition with other industries and worker mobility, through collaboration between industry stakeholders, educational institutions, and government.

15:20 15:50

Coffee break and Exhibition Visit

Connect with fellow industry professionals and enjoy a networking coffee break, exclusive to strategic conference delegates.

15:50 16:30

Infrastructure: A Health Check on Hydrogen’s Connective Tissue

Panelists:

Lisa Doig

Chief Commercial Officer

Cariboo Clean Fuels Inc.

Midstream development faces challenges such as high costs and difficulties delivering to major demand areas. Regulatory, stakeholder, and safety concerns, along with competition from other energy sources, complicate the landscape.

Attendee insights:
This session will explore the how the industry can overcome challenges to capacity-expanding midstream development across Canada. Delegates will hear about strategies for scaling distribution networks to meet rising hydrogen demand competitively across Canada.

17:00 17:05

Chair’s Closing Remarks

Ivette Vera-Perez

President and CEO

Canadian Hydrogen Association
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