April 22: Site Tours | April 23-24: Exhibition & Conference

Edmonton Convention Centre - Edmonton, Canada

KEY STAKEHOLDER
CO-HOSTS

Dummy Test

Wednesday 23 April 2025

09:00 10:00

Breakfast

Connect with fellow industry professionals and enjoy a networking breakfast, exclusive to strategic conference delegates.

10:00 10:15

Morning Plenary Opening

10:15 10:20

Keynote Remarks

10:20 11:00

Executive Panel: The Global Hydrogen Demand Economy: Are Expectations Racing Ahead of Reality?

Moderator

Honourable Brian Jean

Minister of Energy and Minerals

Government of Alberta

Speakers

Pat Hufnagel-Smith

Partner

Creative Links Inc.

Mustafa Sahin

Executive Vice President, Investment & Trade

Edmonton Global

Malcolm Bruce

CEO

Edmonton Global

Rebecca Goldsack

Chief Operations Officer

Diesel Tech Industries

Geopolitical shifts are causing countries to craft policies and invest in domestic low-carbon solutions to ensure energy security and accelerate the energy transition. With Canadian developments comprising over 80 hydrogen projects, 12 international agreements, and 8 emerging hubs, hydrogen is more than just a buzzword. However, demand-side challenges could undermine the momentum of the Canadian hydrogen economy.

Attendee insights:
This panel will examine global hydrogen demand, analyze industry forecasts, and discuss how government policies will affect demand. What practical steps can government and industry take to align expectations with reality?

Speakers

Honourable Brian Jean

Minister of Energy and Minerals

Government of Alberta

Ivette Vera-Perez

President and CEO

Canadian Hydrogen Association

Derek Estabrook

Executive Director

Atlantic Hydrogen Alliance (AHA)

11:00 11:05

Keynote Remarks

11:05 11:45

Election Outlook: What’s Next for Hydrogen in North America?

The U.S. hydrogen industry has benefited from significant federal support through the 2021 Bipartisan Infrastructure Law and the Inflation Reduction Act (IRA). The sector is highly dependent on federal incentives, and any reduction or alteration of the key provisions in these policies could have serious implications for both the U.S. and Canadian hydrogen markets. Under the Trump administration, the future of these policies, and the hydrogen economy, remains uncertain. Meanwhile the 2025 federal election in Canada could could further shift priorities, influence hydrogen policies, exports and cross-border collaboration. This session will discuss the risks and opportunities for the hydrogen market in North America, against a backdrop of change in political leadership, and Canada’s role in this evolving landscape.

Attendee insights:
Speakers will discuss how the shifting political landscape may impact the collaboration and competition between the U.S. and Canada in the hydrogen market, especially in the face of competition from natural gas and other cheaper energy sources.

11:45 11:50

Keynote Remarks

11:50 11:50

CLOSE OF MORNING PLENARY

11:50 12:30

Scaling Hydrogen Demand: Who’s Buying?

Governments worldwide are implementing hydrogen strategies and incentives to boost production, including the European Hydrogen Bank and South Korea’s Clean Hydrogen Production Standard, among other incentives. While supply-side mechanisms have proven effective, a significant imbalance with demand-side commitments poses challenges and increases investment risks. What steps can be taken to mitigate market failures, expand capacity and accelerate the growth of Canada’s hydrogen economy?

Attendee insights:
This diverse panel of end-users will discuss how demand-side feeds into FID and discuss how they are leveraging market mechanisms available to drive demand in Canada’s hydrogen economy.

12:30 14:00

Lunch

Connect with fellow industry professionals and enjoy a networking lunch, exclusive to strategic conference delegates.

Sponsored by

13:00 13:30

Keynote Remarks

14:00 14:40

Is There a Blueprint for International Hydrogen Exports?

Canada has launched innovative projects aimed at transporting and exporting hydrogen, including HTEC’s BC Hydrogen Ports Project, Alberta’s 100 km of natural gas pipelines, and a Canada-Germany MOU for a transatlantic hydrogen corridor. However, challenges in long-haul transport, whether by rail or sea, remain including liquefaction complexities, a lack of ammonia carriers, high re-gasification costs, slow subsidies, limited final investment decisions, inadequate infrastructure, and unclear definitions of clean hydrogen.

Attendee insights:
The panel will discuss strategies to connect Canadian producers and global buyers for demand certainty and outline the opportunities for Canadian exports and international partnerships whilst addressing how to tackle key challenges.

14:40 15:00

Executive Fireside Chat: Air Products

15:00 15:30

Coffee Break and Exhibition Visit

Connect with fellow industry professionals and enjoy a networking coffee break, exclusive to strategic conference delegates.

15:30 16:10

Will the ‘Green Premium’ Make or Break Hard-to-Abate Sectors?

Nearly one-third of global greenhouse gas emissions are generated by industry, where the production of plastics, cement, and steel represents the largest contributors. The case for an industrial-scale supply of low-carbon hydrogen to enable the decarbonization of these hard-to-abate industries is clear, yet uncertainties remain as to whether industry, investors and off-takers are willing to pay the premium for “green” versions of these materials.

Attendee insights:
The panel will discuss different perspectives, innovations and solutions to address the challenges facing hard-to-abate sectors and the cost impact on potential buyers of switching to greener production methods.

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